Starting a YouTube channel and developing an online backbone is a hard task for many people who want to get into making videos online. This is why we’ve created a guide compiled with the best tips for YouTube SEO and methods to gain traffic.
Most of the guides to YouTube SEO are not beneficial to read and lack certain credibility. One after another guide copy each other and provide the reader with the same generic information. This YouTube SEO guide intended to be different from the others and actually provide the reader with the necessary tips that they need to succeed while building a YouTube channel.
So, how can this guide help me start and build a successful YouTube channel?
- Learn video ranking techniques
- Learn YouTube SEO using organic and external growth methods
- Optimize YouTube video tags and channel tags
- Develop good habits to establish a basis of trust with YouTube and a channel (Page Authority)
Our prior experience managing and operating YouTube channels:
The goal of this YouTube SEO guide is to be 100% transparent and share some of the industry secret YouTube SEO tips with the reader. First off, to show the reader that this guide has credibility and is backed by experience and not just knowledge we want to show the reader some of our successes on YouTube. Another company that we run alongside this website actively manages and produces content for several channels owned by us. We want to show the reader our YouTube successes in order to prove to them that our team actually has experience in the video industry and has insightful tips for YouTube SEO. We are also able to share what has worked and what has not worked with the implementation of SEO tactics on our channels. Here are some of the statistics.
- 3 different channels and their lifetime watchtime/views analytics
Create good and meaningful content:
This is the number one step in ranking videos on YouTube. It is an absolute necessity to create videos that people want to watch and won’t click off from right away. Video is meant to be fun and enjoyable for the viewer, not boring and dull. Pick a niche category on YouTube and start to produce content surrounding topics in the niche. Perfect your craft, and make your content engaging or connect with the viewers’ emotions. If you produce bad content that isn’t engaging, the viewer will immediately click off from the video and you will never be able to build an audience. No matter the amount of SEO tactics you employ on your channel its videos, you will not become successful without producing meaningful content. This step seems generic and it is, but this will decide your success on YouTube.
Upload more frequently:
One of the most agonizing things that we see creators doing wrong on YouTube today is not uploading as much as they need to. It is 2017 and YouTube’s algorithm favors creators who produce content more often than not and have great engagement on their videos. On most of our channels that we operate, we upload at least one or two videos daily. This tip will boost engagement and allow viewers to have a better chance at discovering your content on the site.
Write an SEO oriented video description:
Help YouTube out and give it some meta data to rank your video on the site. Writing a good video description vs. a bad description can be the difference between organically ranking well on the site and not ranking at all. The best way to go about doing this is write a brief description of your video and include keywords pertaining to video in the top two or three lines of the description box. YouTube’s algorithm will instantly pick up on this once a video has been uploaded and will categorize it depending on the keywords used and the niche. Also include all social media outward links in the description of the video (although this won’t help SEO purposes, it won’t hurt and will allow viewers to have a direct link to other social medias). Lastly in the video description box include links that point back to your own channel. For instance, link back to your previous video and write a short caption saying “Check out my previous video…” or something along those lines. This will help build channel authority and trust with YouTube. It is also a method to “recycle” views or move a viewer along from one video to your next.
Use a click-bait thumbnail and video title:
In order to succeed building a channel and ranking video on YouTube in 2017 you will not to use some click-bait methods. The YouTube algorithm has changed throughout the years to favor more clicks and better engagement. The most successful YouTube stars most always incorporate some amount of click-bait methods into their uploaded videos. This gives you a leg up from viewers clicking on other videos on the site and not skipping past your video. Use an image that isn’t featured within the video when designing a click-bait thumbnail. Try to use vibrant colors and a bold font to draw in viewers. Another method is to exaggerate the video in the thumbnail design and make it seem like the video is about something else. Also be sure to title your video in a way that will entice viewers to click the video. Title the video with a string of keywords that pertain to the video you’ve posted. Through our experience it is also good to use caps in the video title followed by cool punctuation marks.
Optimize video tags:
From our experience, tagging your videos is one of the best ways to provide YouTube with the exact keywords that you want to rank for. Through the tag section on the video manager, you are able to indicate the keywords and what your video is about to YouTube’s algorithm. With a good use of tags, a video will rank immediately for the terms though will have a very low page rank without channel authority. This is will help the viewer find and watch the content that you upload to the site. So, how do you tag your videos? The best way to tag your videos is to use insightful words and phrases that relate to the video you’ve uploaded. Be sure to also include the exact title of your video as it will have a beneficial impact on rankings.